13 Feb EHI studies 2023: Direct debit and purchase on account 45% of all eCom payment transactions
Direct debit and purchase on account are still the most popular payment methods among customers, accounting for around 45% of all payment transactions. After that comes Paypal with 26.9%, which itself also uses direct debit for the most part in Germany, but with higher costs for the merchants. Smart merchants keep their customer data with the 45% and retain their customers without having to pay high discounts on other payment methods such as credit card, AmazonPay, etc. The study of the EHI Retail Institute with all individual values is available online.